Vinny Rich

From Radiohead to the Dave Matthews Band, The Strokes, Foo Fighters, Busta Rhymes, and Christina Aguilera, Vinny has been at the forefront of lifestyle marketing, artist management, and cultural innovation for over two decades. As the founder of It’s A Gas Marketing, one of the first lifestyle, tour, and guerrilla marketing companies, Vinny pioneered campaigns that bridged music, film, gaming, and iconic brands.

Growing up during the genre-blurring explosion of the alternative and hip hop scenes, Vinny began his journey by connecting artists to audiences in unconventional ways—whether that meant distributing tens of thousands of CDs at national tours, creating experiential promotions, or cultivating a dedicated street team that spanned 200 members in 100 cities. His early career evolved from grassroots promotions to national campaigns that shaped how entertainment reached fans.

Under Vinny’s leadership, Team IAG grew into an online community of over 22,000 members and launched one of the largest national high school internship programs in music marketing, with over 500 interns participating. His campaigns have included everything from giving away signed guitars, rare Radiohead lithographs, limited edition vinyl, Xbox consoles, and autographed memorabilia to orchestrating record-breaking discount campaigns such as distributing 20,000 coupons at Dave Matthews Band’s Central Park concert.

Vinny’s extensive client roster has included major labels and companies such as RCA Records, Sony, Capitol, Warner Bros., DreamWorks Pictures, Ubisoft, MTV, VH1, Foot Locker, and Visa. He has spearheaded marketing efforts for a diverse range of artists including Lynyrd Skynyrd, Queensryche, The Black Crowes, Derek Trucks Band, Mariah Carey, and Slipknot, as well as projects with film and gaming properties like The Ring, Ghost Ship, Amplitude, and Mr. Deeds.

As an artist manager, Vinny has secured recording, publishing, and merchandising deals for acts such as Robert Bradley’s Blackwater Surprise, From Good Homes, Every Mother’s Nightmare, Fat Tuesday, and The Grahams, among many others. His work has consistently centered around amplifying artist voices while forging meaningful connections between fans and creators.

Versatility, an entrepreneurial spirit, and a commitment to building authentic community have been hallmarks of Vinny’s approach. In the ever-evolving world of music and entertainment, his goal remains the same: to champion creativity as the space where innovation and culture meet.

Vinny welcomes collaborations with artists, brands, and storytellers who are ready to push the boundaries of what marketing and music can achieve together.